El mercat de la senyalització digital a l’aire lliure augmentarà

2021/03/25

Amb l’auge del mercat de la senyalització digital “exterior”, les pantalles LED es poden convertir en el terminal de visualització dominant en aquest camp?

A la primera meitat de l'any, a causa de l'impacte de la nova pneumònia de la corona, diverses indústries tenen impactes diferents. Prenent com a exemple la indústria de la pantalla LED, la demanda de pantalles tradicionals de lloguer d’escenaris i aplicacions de pantalla gran a l’aire lliure és fluixa, però el mercat del centre de comandes i despatxos necessari per al treball governamental, així com el camp del transport públic.retolació digital market in China has little impact on the market in its field, and it has become a growing market with few LED displays. So is it possible for LED displays that are intelligent and whose prices are declining year by year to become the overlord of retolació digital display terminals?

Digital signage

The retolació digital market of public transportation platforms and retail stores grows against the trend

Segons investigacions realitzades per institucions rellevants, la majoriaretolació digital product manufacturers are turning their attention to the outdoor market in the first half of the year, which is mainly reflected in bus stations and other land transportation platforms, as well as the fast-growing self-service ordering displays in fast food retail application scenarios. The lineup of public displays and signage displays for "outdoor" or "semi-outdoor" applications with more than 1000nits is growing steadily. As a high-brightness display terminal, LED display screens have been gradually decreasing in price in recent years, and the dot pitch has been shrinking, and the display size has been shrinking. It has a strong impact on the retolació digital display market and has become a dark horse in this field.

Afectats per l'epidèmia durant la primera meitat de l'any, els enviaments d'exteriorretolació digital machines dropped sharply. In order to improve corporate profitability, many manufacturers expanded their product range and shifted their attention from the more affected indoor displays to those with rising demand. Outdoor display markets such as public transportation platforms. Secondly, during the epidemic, many stores added retolació digital that can display posters, videos and strong interaction in order to attract traffic. The creation of digital stores has also promoted the growth of retolació digital demand to a certain extent. Furthermore, due to the need for prevention, control and isolation, manufacturers have taken longer to develop products. Therefore, during the epidemic, the display terminal technology is catalyzed to mature, and retolació digital terminals display three major display devices: LCD, DLP and LED. Technological competition during the epidemic has promoted the maturity of technology and the decline of market prices, thereby stimulating the overall market. Industry insiders predict that starting from 2021, the growth rate of outdoor retolació digital display products will gradually exceed that of indoors. With the emergence of new high-brightness products, outdoor display products will have more opportunities to appear in new outdoor application scenarios such as outdoor sports and hotel terraces.

LCD, DLP i LED competeixen en el mateix camp

Who can win in the field of retolació digital terminal display?

La senyalització digital sol ser un dispositiu de terminal de visualització de mida petita que requereix una visualització propera. Els avantatges de LCD i DLP són de mida petita i pantalla delicada. Per tant, abans de la introducció de pantalles LED de pas reduït, LCD i DLP eren els productes principals de la terminal de visualització per a la senyalització digital. Amb la millora de la resolució del producte, els productes de pantalla LED de pas reduït van començar a entrar al mercat interior i van començar a competir al mateix escenari amb parets d’empalmament LCD, projeccions industrials i altres productes. El 2019, les tecnologies de visualització d’emissions de llum directa LCD i LED s’han unit al mercat “semi-exterior”, especialment al comerç i al públic. En els darrers anys, la tecnologia de pantalla LED de pas reduït ha madurat i els costos han disminuït. , El preu d'aquest producte també ha començat recentment a mostrar una tendència a la baixa.

Tanmateix, tot i que LCD i DLP ocupen una part delretolació digital market, their low-brightness characteristics limit their application in outdoor scenes. Therefore, in order to seize the opportunity of outdoor retolació digital, digital signage manufacturers have come in to introduce higher brightness 4000nit and IP protection level higher than 56 products, but its price is close to or even higher than the price of P2-P5 LED display, and its protection level is far less than the protection performance of outdoor LED display, so in the P2-P5 point spacing In the field of outdoor retolació digital, LED displays have advantages in price, brightness and protective performance. However, in the field of fine-pitch products with higher pixel specifications, the price advantage is still inferior to LCD products. Therefore, major companies in the LED industry are trying to reduce the price difference and seize more retolació digital market share.

With the maturity of LED display technology and the decline in the price of small pitches, the terminal display market will become fierce, and will spread to the small pitch field, retolació digital and other major fields, and the competition of major machine manufacturers will also increase. It's getting more intense. With the current advantages of LCD, DLP, and LED, the three major industries have equal opportunities and equal markets. In the future, who can lead in terms of price advantage and technological advantage will be able to break through in the field of retolació digital and even commercial display.